How to Tell Great Stories That Connect with Your Audience


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In this episode of Tales from the PROS, I talk with Tara Hunt, an author, speaker, and Founder & CEO of Truly and the CEO of Phlywheel.

Tara is an executive-level digital marketing professional with over 20 years of progressive experience. She specializes in relationship and inbound marketing with a passion for a data-driven strategy and has over 20 years of research and analytics experience using quantitative and qualitative data.

She is also a best-selling author of The Power of Social Networking and Crown Business, professional international speaker, and was recognized as a Women to Watch in Entrepreneur Magazine in 2013, Women-led Startups to Watch in Fast Company in 2011, and The Most Influential Women in Technology in Fast Company Magazine in 2009.

In this episode, we chat about Tara's entrepreneurial journey and how she leverages social media to tell great stories that instantly connect with her audience.

Listen to this episode. Hope you enjoy it!

Don't Miss:
1. Tara's professional and entrepreneurial journey - 04:45
2. Why audience should be the "Hero" of your story - 19:30
3. Challenges that made Tara stronger and more determined - 47:03

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Things we talked about:
1. Tara's inspiring story and her entrepreneurial journey
2. How to tell a story that can connect with your audience
3. How to create an effective content strategy
4. How to leverage today’s social media channels correctly and organically
5. Some problems and struggles she overcame during her career
6. Tara defines her story in "one-word"

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