Katy Jones journey to becoming a CMO and the overall impact on an organization


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  1. Hey Everyone. Welcome to Tales from the PROS. This is Michael Georgiou, your host and Co-founder of Imaginovation.
  2. Introduce the interviewee's name, where they work, and what their company does:
"Our guest with me today is Katy Jones, who is the Chief Marketing Officer at FoodLogiQ, which provides traceability, food safety compliance and supply chain transparency software solutions. They help restaurant operators, food retailers, consumer packaged goods companies and other food companies achieve end-to-end traceability while supporting safe and high quality food products across the supply chain.
Specific Questions for the person being interviewed:
  1. Katie, what really caught my attention before reaching out to you was I saw that FoodLogiQ was recognized by ForbesMagazine as being one of the top 25 most innovative AgTech startups, and even better, you were Awarded 2017 TBJ C-Suite Award. Can you tell me a little about that?
  2. Katy, were you always in the marketing game? How did you find that passion?
  3. Tell me about the steps you took to becoming the CMO of a flourishing company?
  4. I read that you guys also received a few rounds of funding during your journey, do you feel that the funding was needed or you could have grown it organically?
  5. Obviously your in a niche space with a niche product, what were the most effective marketing and branding strategies you executed to grow the company?
  6. You being a CMO and having so much experience, what struggles do you feel are common for CMO's?
  7. What tips would you give to current and future marketers and what they need to avoid or be aware of?
  8. You obviously understand the tech is booming, what technology trends do you see emerging and which ones do you see dying?
  9. Any exit strategies for the company or are you building a lifetime brand?
High Level Questions (Broad):
  1. IF you can explain, what struggles did you face while building FoodLogiQ, and how did you overcome them?
  2. What advice or tips would you give future CMO's on how to succeed?
  3. What character traits would you consider the most important in being a successful business leader and entrepreneur? (Passion, drive, work ethic, perseverance, etc.)
  4. Do you feel that entrepreneurship is getting harder in our economy?
  1. I always ask the THREE HOW'S:
    1. How do you define failure?
    2. How do you define entrepreneurship?
    3. How do you define success?
  2. Thank the interviewee for their time for being on the podcast
  3. Visit their website https://www.foodlogiq.com/ and where can people find you on Facebook, twitter, and Instagram
  4. Thank you everyone for listening, and until next time.