In this episode of the Tales from the PROS, I talk with David Brier, Google’s #1 ranked rebranding expert. He has four decades of branding expertise working with companies of all sizes — from startups to global enterprises. He is also a keynote speaker and the bestselling author of his #1 Amazon book called “BRAND INTERVENTION.”
David has won over 330 international design awards and been named the Presidential Ambassador for Global Entrepreneurship. He has also received recognition from some of the world’s top names in the business, such as Daymond John from Shark Tank and Grant Cardone. He is nicknamed the “Brandfather.”
In this episode, David shares some crucial insights on branding and marketing. I hope you enjoy it!
David’s experience with his first client - 09:15
Advice to business owners and leaders on branding - 17:32
What is brand storytelling and how powerful it is in the branding world - 30:44
Can you tell us a little bit about the story of how you got to where you are today?
In your experience, what are some of the branding problems you see businesses of all sizes face?
When you are consulting with small businesses, startups, and innovators, what are some of the most important pieces of advice you give them to create a brand and have an emotional connection with their customers?
How do you redefine and improve a company’s current brand problem and identify if they even have a brand?
In your eyes, what is brand storytelling, and how powerful is it to be included in a brand and marketing strategy?
What is the future of branding in our global economy?