In this episode of Tales from the PROS, I chat with Dave Gerhardt who is the VP of Marketing at Drift, which is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. He is also a B2B marketing leader, brand builder, co-creator of the Seeking Wisdom Podcast, HYPERGROWTH, and the official book on Conversational Marketing
We talk about Dave's story and experience working at Drift, B2B marketing, conversational marketing, personal branding, how to create engaging content and receive attention, marketing strategies, and much more.
Dave, as many have told you, your content and videos are seen all over LinkedIn. Which is how I first saw and engaged with you. I love your content by the way. But, you also play an integral part of a great company known as Drift. However, before that happened, what made you into this passionate and engaging B2B marketing leader?
Tell us a little more about Drift and where the company is headed.
What are some of your key tactics or strategies on how to get people's attention to your content and brand?
What do you see as some of the toughest challenges and problems that B2B marketers face today?
For future leaders, marketers, and entrepreneurs listening, what would you consider the most important things to focus on to be a better marketer?
I read one of your articles on LinkedIn about how you got 100,000 views on each of your LinkedIn videos, can you talk more about that article you wrote?
Did you face any tough personal or career obstacles that pushed you to get to where you are today and how did you essentially overcome them?