Discovering the Problems and Missing Pieces in Creative Content through Data

Episode 64

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In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide. In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.

Don't Miss:
1. Anastasia’s inspiration to build a creative tech company - 07:56
2. What is a “good” media content or creative - 19:08
3. Importance of creative quality in marketing performance - 37:21

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Topics We Discuss:
1. Anastasia’s inspiring story of how she got to where she is today
2. Problems and missing pieces discovered in the creative world
3. What it means to scale your creative images and video at scale using data
4. What it’s like to raise venture funding and capital to scale a business
5. She explains some of CreativeX’s actionable insights and findings from the creative data collected
6. She describes her thoughts and advice on how to truly succeed as an entrepreneur
7. Anastasia explains some of her toughest challenges in her career and how she overcame them
8. Anastasia defines her story in “one-word”

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